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The Rise of FAST Channels – A Global Surge

“Welcome to AltMedia — an alternative lens on the ever-evolving content space and economy, seen through my neurodivergent eyes and translated into dyslexia-fueled English. It’s not about what you expect; it’s about seeing beyond.”

Headline Feature: The Rise of FAST Channels – A Global Surge
As we approach the end of 2024, the television industry continues to witness an explosive rise in Free Ad-Supported Streaming TV (FAST) channels worldwide. In Australia, the growth has been phenomenal with over 100 FAST channels now available across major networks like 7Plus, 9Now, and 10Play. Genres like cooking, crime, and sports have found niche audiences that appreciate “lean-back” viewing experiences without the pressure of endless choices or subscription costs. This trend reflects what we are seeing in the US and parts of Europe, as viewers tire of high subscription fees and yearn for uninterrupted, familiar content .

In Southeast Asia, the expansion of FAST channels continues to attract tech-savvy audiences seeking localized and genre-specific content. Southeast Asia’s increasing digital connectivity and young, mobile-centric demographic have made the region a fertile ground for FAST growth. Channels focusing on travel, sports, and cultural content have thrived here .

MIPCOM 2024: New Formats Stealing the Show
At this year’s MIPCOM in Cannes, several new formats grabbed attention. Leading the charge were Banijay’s Three Are The Champions, a competitive format from Germany, and By Land, Air and Sea, a Dutch reboot that combines adrenaline-fueled challenges with travel adventures. In the US, Bunim/Murray’s The Never Ever Mets introduced an engaging dating reality show that transitions from the online world to real life. Nippon TV’s new formats stood out too, with Man or Mannequin?, a quirky team-based game show where contestants must distinguish between cleverly disguised humans and mannequins, generating significant buzz for its visual appeal .

This year’s lineup reflects a clear trend towards hybrid reality, adventure, and dating formats that combine high stakes, visual engagement, and relatable social dynamics. The appeal of these new shows suggests a demand for formats that offer both strategic gameplay and emotional stories.

Freelance Opportunities: Challenges and the Path Ahead
As we enter the final quarter of 2024, the landscape for freelance personnel in the TV industry remains complex. The chronic shortage of experienced mid-level professionals—especially series producers and production managers—continues to impact the unscripted sector. This shortage, exacerbated by the pandemic, has led to higher burnout rates and over-promotion risks. Yet, there are signs of recovery and a cautious optimism as production levels stabilize, especially in regions like the UK and the US .

As we look to 2025, the industry’s focus must be on retaining experienced talent, investing in upskilling, and ensuring better working conditions for freelancers. The emphasis on digital content creation, short-term project cycles, and diversification in platform distribution is likely to provide new freelance opportunities, albeit in a challenging environment.

Goldfinch Expands into Asia with New Singapore Office
Celebrating its 10th anniversary, UK-based entertainment financier Goldfinch is extending its reach to Asia with a new Singapore office, set to open by the end of 2024. Known for its work on the documentary Quant, the company aims to leverage this expansion to offer credit-based financing for film and television projects in the region. Helmed by co-founders Kirsty Bell and Phil McKenzie, and supported by industry veteran Justin Deimen, Goldfinch has already secured $250 million in closed deals globally and seeks to capitalize on Asia’s dynamic entertainment market

Final Thoughts
With the continued rise of FAST channels, innovative formats making waves at MIPCOM, and the ongoing struggles and opportunities for freelance talent, the television landscape is more dynamic than ever. As content creators and industry professionals, staying informed about these shifts is crucial to navigating this evolving world of television. Let’s stay ahead of the curve and continue finding innovative ways to create, distribute, and thrive in this industry.

Until next time, stay connected and keep creating.

JG

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