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Jonathan Glaziers Blog

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Part 2. Jonathan Glazier’s 12 week creative planning technique

Now some basics

Vision

For this system to work you need a vision, humm i can already hear the sighs. But creatively, vision is key and here we are talking about creativity. But lets be clear about what i mean in regard to vision. So your vision is to make a BAFTA winning TV show. That’s the worst vision you can have. You can have a goal of making a good TV game show, or drama, or some online content that gets some views. As I said BAFTAS are not won be great programme makers they are won by people wwho set out to make great programmes, just setting out to make a BAFTA winning show is not clever.

If at 7 or 8 you watched the BAFTAS and saw great speeches by David Lean and started dreaming that one day that would be you, that’s a vision because it motivates you be be the best you can be. If at 11 you got a paper round to save up for your own super 8 camera because you just wanted to tell stories on film for a living, that’s a vision because you have to be good for people to pay you. If at 22 you wanted to be the best multi camera director ever because it was the best job in the world and you dreamt that you could support your self and possibly a whole career maybe a family or a whole life doing something you loved, that’s a vision. It a vision of the life you want to die having lived. And its not too late to ever have a vision, I want to walk down the isle with each of my daughters and I don’t want diabetes but i do want to be buried with my own hips and knees, that’s a vision and my goal was to lose 50lbs, which I’ve done.

motivation

My point is that the vision, if big enough will provide big motivation to achieve your goals by executing your tasks. As a species humans are typically really bad at motivation or execution. You can tell people they will die from smoking but still that excuse of addiction is coughed up. Addiction is real, I know that, but a person who is addicted will act as though its not their problem as it’s the fault of the tobacco giant. All of which is true but to take responsibility with “I am addicted” is a huge step to envisioning a life clean from smoking and powerful motivation for giving up. Particularly if you couple that with and imagine you could have enough extra cash for… people take money over death under these circumstances.

12 times as fast

So your vision needs to be big, life changing, I mean really life changing and personal. Imagine standing on your yacht, or having the car you dreamed of. Or giving your family a new home. Freeing your self from stress with financial security. These big personal vision will drive you to your goals. And you will need several goal to achieve your vision on several sets of 12 weeks. But believe me you will get their much faster with goals over 12 weeks rather than 1 over a year. For the non mathematicians reading this that’s 12 times as fast!

Your vision is your life change, your goals are to make successful bits of content.

Next comes the first principals

Jonathan Glazier Cambridge UK

Creative Consultant

Lecturer

TV Format Developer

Executive Producer

TV Director

 

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1. Introduction to my 12 week creative development plan.

Introduction.

I’ve been using 12 week techniques for a while now. Anyone who has signed up to “Best Self” or the “12 week year” will know how powerful these techniques are in helping reach your goals. In fact I’ve lost just shy of 50lbs in weight using the 12 week technique, if you know me you will understand the magnitude of that statement.

It’s no coincidence that in all my development seminars and my practical work in development and production I have always worked and advocated a 12 week cycle. 12 weeks pre 12 weeks production 12 weeks post. That changes depending on budget, some times 12 weeks start to delivery some times each stage is 12 weeks. In development 12 weeks from blank paper to finished pitch is always my goal.

So with that in mind I have decided to share my techniques online. So keep an eye out for details. I leave you with two thoughts. BAFTAS are not won by great programme makers. BAFTAS are one by people who decided to work at making great programmes. And Those people all dreamt of making that acceptance speech and they had a vision of the end goal and envision every step of the way, probably before even entering the industry. So if you are interested sign up and like my Facebook page where I will post details of this valuable technique.

First the background.

The 12 week technique is quite well known. Until you use it it seems like another promise all cure for changing your life, but it can. People have trebled their income, saved relationships and lost weight using the system. I lost 47lbs myself over 3 months. It’s remarkable and really simple to master but like everything hard to stick at. But do stick at it and it will change the way you think. And that’s the key, change, because we all do what we’ve always done and are surprised that we get the same results. So change. I don’t want to get into the detail of the actual 12 week thing, if you follow these posts you will get a good idea. But all I want to say is that the basic principle was about killing off annual targets. Basically because you can put off trying to achieve them because it’s all to easy to think you have bass of time and then come year end you chase leads run around and have to hit a years worth of KPIs in March. Imagine hitting those targets every 12 weeks? You now have a grasp of this powerful philosophy.

So why use the same system in the creative industries? Surely you can’t plan to have an idea, it’s all just open ended isn’t it, blue sky no rules?

Well sure you can operate that system if you want to spend a lot of money with few results. But it’s the same as not knowing what you want to do when you leave school, there’s no vision, no goal and you end up study a mis match of subjects you find easy and ultimately never fulfil your potential. No one starts a journey with out some idea of where they are going. Sure you can go with the flow, but ultimately you are probably heading for a destination of some sort. If you are a parent you will no the end result of an unplanned weekend, moaning children or fighting siblings. A well planned weekend with trips out, a game on the field, a dog walk dominoes pizza followed by strictly bath and bed means happy tired and most importantly happy occupied children. My point is that in every way a plan is better than none. So why not make it a structured 12 week plan full of goals, checks and ultimately a vision of an end product. Apple are creative and they have a road map, admittedly it’s annual, the iPhone comes out with very September but apple are creative and they have a plan.

Next step basics.

Jonathan Glazier Cambridge UK

Creative Consultant
Lecturer
TV Format Developer
Executive Producer
TV Director

Posted on

12 Week Creative Development Plan

I’ve been using the 12 week techniques for a while now. Anyone who has signed up to Best Self or the 12 week year will know how powerful these techniques are in helping reach your goals. In fact I’ve lost just shy of 50lbs in weight using the 12 week technique, if you know me you will understand the magnitude of that statement.
It’s no coincidence that in all my development seminars and my practical work in development and production I have always worked and advocated a 12 week cycle. 12 weeks pre 12 weeks production 12 weeks post. That changes depending on budget, some times 12 weeks start to delivery some times each stage is 12 weeks. In development 12 weeks from blank paper to finished pitch is always my goal.
So with that in mind I have decided to share my techniques online. So keep an eye out for details. I leave you with two thoughts. BAFTAS are not won by great programme makers. BAFTAS are one by people who decided to work at making great programmes. And Those people all dreamt of making that acceptance speech and they had a vision of the end goal and envision every step of the way, probably before even entering the industry. So if you are interested sign up and like my Facebook page where I will post details of this valuable technique.