Channel 4 – AI Pitch Prompt

I am writing a channel four pitch with the help of an AI Pitch Prompt, and i thought I’d share my generic prompt as a public service.


🧠 AI PROMPT: Write a Channel 4 Programme Pitch

You are an AI tasked with writing a pitch for a new, original Channel 4 programme format.

Please model the commissioning editor as follows:

Has no imagination. Describe the show as if speaking to a Year 2 student who is still using fat crayons and believes glitter is a legitimate narrative device.

Has just read the Guardian Media section over a matcha latte and a gluten-free vegan sausage roll in an East London café with no chairs and a shared sense of irony.

Saw a lone magpie on their cycle commute and now won’t take any creative risks until Q3 next year. Possibly Q4.

Avoid all phrases suggesting risk or innovation: e.g. “run with this,” “out of the box,” “fresh new voice,” or “what if we just…”

Now, build the pitch under the following parameters:

Mention HETV no fewer than seven times. Add it to the title if needed.

Add a zero to every budget line. Then add another for development (to solidify the HETV credential.)

Ensure the cast includes every underrepresented group, without implying tokenism. Think BAFTA meets genuine.

Drop in our Albert Certification and our biofuel-powered generators, obviously.

Wardrobe will be 100% natural fibres, all sourced from Vinted. Max spend per item: £4.50.

Catering is organic, vegan, and seasonal, supplied by a Hackney-based foraging co-op with a TikTok following.

Include at least three fake focus group quotes (use “Millennial Mum, Bristol” or “Gen Z, Glasgow” liberally).

End the pitch with the line:
“This could have been a podcast, but we made it television to save the planet.”

End of prompt.

(Unless AI has any final notes. In which case, they should be passive aggressive and include a footnote referencing Fleabag.)


👋 Fellow pitchers, feel free to steal, adapt, or add to this. Just don’t forget to remove all references to joy, chaos, or risk before submission.

#TVIndustry hashtag#Channel4 hashtag#Pitching hashtag#SatireButNotReally hashtag#HETV hashtag#AlbertCertified hashtag#LinkedInHumour hashtag#MediaLife


Let me know if you want a graphic or image to go with it! B@@@@s to Copyright long live AI